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A free library of reviews, book summaries and articles for entrepreneurs, startups and SMBs.

Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)?  Then you’ve come to the right place!  Read the articles and reviews below to find your growth engine.  And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.

Fractional CMO Dallas
Fractional CMOs by Location

FRACTIONAL CMO: DALLAS, TX

In addition to established corporations, Dallas has become a breeding ground for startup unicorns, showcasing the city’s fertile ground for innovation. Overall, Dallas’s exploding tech, innovation, and business environment have propelled the city onto the global stage.

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FRACTIONAL CMO: FRISCO, TX
Fractional CMOs by Location

FRACTIONAL CMO: FRISCO, TX

With notable companies like Gearbox Software, Ruiz Foods and Dr Pepper Snapple Group, as well as fast-growing enterprises like T-Mobile and TIAA, Frisco has become a go-to destination for those seeking entrepreneurial opportunities and technological advancements.

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Fractional CMO Austin, TX
Fractional CMOs by Location

FRACTIONAL CMO: AUSTIN, TX

The proliferation of unicorns and fast-growing companies in Austin is a testament to the city’s allure for talent, investment, and entrepreneurship. The supportive community, access to capital, and favorable business climate have positioned Austin as a global epicenter of technological advancement and entrepreneurial success.

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FRACTIONAL CMO FOR STARTUPS
Fractional CMOs by Expertise

A FRACTIONAL CMO FOR STARTUPS

Scaled V.C. backed company from $100M to $1B in 2 years | Took V.C. backed startup from $25M ARR to $75M in 18 mo. | Scaled from 0 to over 60,000 MQLs | Grew startup business from $1M to $170M | Scaled $12M local company 50% in 12mo. with $1M budget | Doubled SQLs in 12 mo. | Increased close rate from 30% to 60% | Grew revenue 300% | And more…

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code for Fractional CMO SaaS 16x10
Fractional CMOs by Expertise

WHY A SAAS FRACTIONAL CMO IS A NO-BRAINER

Created $25M digital pipeline | Generated 700k MAU and $1B p.a. trading fees | Raised $3.2M in seed funding | Reduced customer acquisition cost (CAC) by 23% | Deal size increase 7.5x due to customer segmentation pivot | Decreased churn rate in six months from 7% to 2% | And more…

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B2B skyscrapers at night
Fractional CMOs by Expertise

UNLOCKING THE BENEFITS OF A B2B FRACTIONAL CMO

Launched new division, scaling from $0 to $500M in under 2 years | 1.8x number of users in 2 years, +25% CTR at $10B company | Scaled revenue 5x for middle-market company in under 6 mo. | Deal size increase to 10x due to positioning pivot | +28% CLV, +700M new revenue, 400% increase in ROI at $9B company | Managed $13M marketing budget | And more…

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Fractional CMO
Marketing Articles

WHAT IS A GOOD FRACTIONAL CMO HOURLY RATE?

Fractional Chief Marketing Officers (CMOs) offer valuable services to businesses of any size, yet pricing these services can be a complex task. Unlike a fixed formula, comprehending the factors that impact pricing of a Fractional Chief Marketing Officer (CMO) can empower you to make a well-informed decision.

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Jobs To Be DONE 16x9v3
Book Reviews

JOBS TO BE DONE: A SUMMARY

“Nearly everyone in a major corporation has participated in a brainstorming session in which, without knowing the customer’s needs, they were encouraged to generate hundreds of ideas and were told that there is no such thing as a bad idea. You can probably still picture walls of Post-It notes.”
– by Anthony W. Ulwick

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BLUE OCEAN SHIFT 16x9 cover v5
Book Reviews

BLUE OCEAN SHIFT: A SUMMARY

“Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries…A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”

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5 steps Product Market Fit cover cogs
Startup Education

5 STEPS TO PRODUCT MARKET FIT: A SUMMARY

The descriptions of Product Market Fit all seemed so post hoc, so unactionable…The Product Market Fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have Product Market Fit.

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sprint 16x9v3
Book Reviews

SPRINT: A SUMMARY

“My best work happened when I had a big challenge and not quite enough time.”
― Jake Knapp, creator of the Google Ventures sprint process

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E-Myth Giant E 16x9 format
Book Reviews

THE E-MYTH REVISITED: A SUMMARY

The legendary book “E-Myth” explores “why most small businesses don’t work and what to do about it.” This summary should be enough to convince you the book is worth the purchase price!
– by Michael E. Gerber, The World’s No. 1 Small Business Guru.

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first customers v3
Marketing Articles

HOW TO GET YOUR FIRST CUSTOMERS

In the article below, I will summarize thoughts from Michael Seibel of Y Combinator, Kathryn Minshew of The Muse (at The Lean Startup Conference), Rob Walling of TinySeed, Reid Hoffman of LinkedIn and Noah Kagan of AppSumo. Reference links included.

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DOTCOM SECRETS
Book Reviews

FUNNELS PART 2: DOTCOM SECRETS

“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

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