Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
This is a book summary of “an Internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams.”
– Jeff Walker, creator of Product Launch Formula (PLF)
Marketing consultants provide value for businesses of all sizes, but it can be challenging to determine how much you should pay for these services. While there is no set formula for determining the cost of a marketing consultant, understanding the factors that influence pricing can help you make an informed decision.
The primary difference between tactics and strategy is their objectives. Tactical marketing is focused on short-term goals such as increasing sales, while strategic marketing is focused on long-term goals such as creating a sustainable competitive advantage.
They understand how to convert an idea into a solution that improves the lives of others. Through the good and the bad, the effective marketing leader will guide their organization to the promised land.
This is a searchable directory of investors who invest in Atlanta based startups.
Let’s talk about virality, (which most experts include) because we’re not talking about creating a video that goes viral. You can’t control that. That is the opposite of repeatable and predictable. You can hope for it, but it’s really a moon shot. What we’re talking about here is something like what Tinder did, which was create Word Of Mouth virality driven by influencer (paid) marketing at events.
These 20 practical gifts for entrepreneurs, founders, and small business owners are designed to make business life more manageable. Whether you’re searching for birthday gifts, Christmas gifts, or good luck gifts for new businesses, we’ve got you covered.
Upstream marketing should always co-occur with downstream marketing. At some point, your upstream strategy becomes your downstream strategy as you look further ahead. When used together, upstream marketing and downstream marketing create a holistic marketing strategy that is competitive, customer-centric, and future-oriented.
Growth marketing is sometimes also called “lead gen” in the B2B world. The holy grail of lead generation is, of course, automation. An endless self-propelled supply of leads. One word I always think of when I think of growth marketing is “conversion,” but it could also focus on retention. Growth focused marketing will involve channel and funnel optimization…
Hiring a marketing consultant will help you get out of your comfort zone and maximize your growth potential. Marketing management consultants offer cutting-edge research and new ideas to help you grow and avoid costly mistakes.
When you think of marketing vs. business development, one of the first things that comes to mind is the fact that business development is focused on tasks that grow revenue, like making connections and creating relationships. In companies where there’s a dedicated business development department, it sits between marketing and sales with overlap between the two.
The key resources category includes assets essential to the business, tangible, intangible, rented and owned. These key resources will allow companies to offer value-based propositions, foster outstanding customer relationships, and accumulate revenue through various marketing and distribution channels.
Key activities are absolutely mission critical to creating a successful business. As you complete your Business Model Canvas, these are the key activities you must DO in order to be able to deliver your value propositions, access your customer segments, maintain relationships and ultimately earn money.
Bringing an outsourced CMO onboard to oversee your marketing efforts is an effective way to move past bottle necks and break through plateaus. Rather than have your limited time taken up by marketing, you can entrust someone else to deliver your vision and keep your business relevant to your audience.
“What you need to know to succeed in a startup is not expertise in startups, what you need is expertise in your own users. Mark Zuckerberg did not succeed at Facebook because he was an expert in startups, he succeeded despite being a complete noob at startups…”
– Paul Graham
“Value proposition design will help you successfully understand the patterns of value creation, leverage the experience and skills of your team and avoid wasting time with ideas that won’t work. Design, test, and deliver what customers want.”
Written by: Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith | Designed by: Trish Papadakos
“Do not get stuck in analysis paralysis before implementing his plan. 80% out the door is better than 100% in the drawer. You don’t get paid for your time or effort. You only get paid for your results. The best marketer wins every time.”
– Allan Dib
“Are you an entrepreneurial spirit? Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? Are you trying to find innovative ways of doing business to replace old, outdated ones?”
Written by: Alexander Osterwalder & Yves Pigneur | Co-created by: An amazing crowd of 470 practitioners from 45 countries | Designed by: Alan Smith, The Movement
“Principles guide what you do. Tactics show you how. The essence of Running Lean can be distilled into three steps:
1) Document your Plan A.
2) Identify the riskiest part of your plan.
3) Systematically test your plan.”
-Ash Maurya
“The process of creating a plan, setting milestones and delegating tasks to employees will not work with the start up because they don’t truly know what their customers want, which approaches are best and what will be sustainable.”
– Eric Ries
We will soon announce the Grokketship Community LinkedIn Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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