Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Network based products like eBay, Slack, Facebook, Instagram, TikTok, YouTube, Reddit, and Airbnb face a challenge when launching. They aren’t valuable to users unless they already have a lot of other users on the platform. So, if you are trying to create a product like this, how do you get people to use your product when there are not already a meaningful number of other users?
“Nothing is more counterintuitive for a leader than saying no to a good idea, and nothing is a bigger destroyer of focus than always saying yes.”
– by Chris McChesney
“Nearly everyone in a major corporation has participated in a brainstorming session in which, without knowing the customer’s needs, they were encouraged to generate hundreds of ideas and were told that there is no such thing as a bad idea. You can probably still picture walls of Post-It notes.”
– by Anthony W. Ulwick
“Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries…A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”
“My best work happened when I had a big challenge and not quite enough time.”
― Jake Knapp, creator of the Google Ventures sprint process
Run your company. Don’t let it run you. Create a business that can thrive without you.
– By John Warrillow
How Tim went from $40,000 per year and 80 hours per week to $40,000 per MONTH and 4 hours per week.
How to Make Offers So Good People Will Feel Stupid Saying No.
– by Alex Hormozi, self-made billionaire
The legendary book “E-Myth” explores “why most small businesses don’t work and what to do about it.” This summary should be enough to convince you the book is worth the purchase price!
– by Michael E. Gerber, The World’s No. 1 Small Business Guru.
“How to pick a winning product, build a real business, and become a seven-figure entrepreneur.”
– by Ryan Daniel Moran, founder of Capitalism.com
“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online
This is a book summary of “an Internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams.”
– Jeff Walker, creator of Product Launch Formula (PLF)
The key resources category includes assets essential to the business, tangible, intangible, rented and owned. These key resources will allow companies to offer value-based propositions, foster outstanding customer relationships, and accumulate revenue through various marketing and distribution channels.
Key activities are absolutely mission critical to creating a successful business. As you complete your Business Model Canvas, these are the key activities you must DO in order to be able to deliver your value propositions, access your customer segments, maintain relationships and ultimately earn money.
“Value proposition design will help you successfully understand the patterns of value creation, leverage the experience and skills of your team and avoid wasting time with ideas that won’t work. Design, test, and deliver what customers want.”
Written by: Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith | Designed by: Trish Papadakos
“Do not get stuck in analysis paralysis before implementing his plan. 80% out the door is better than 100% in the drawer. You don’t get paid for your time or effort. You only get paid for your results. The best marketer wins every time.”
– Allan Dib
“Are you an entrepreneurial spirit? Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? Are you trying to find innovative ways of doing business to replace old, outdated ones?”
Written by: Alexander Osterwalder & Yves Pigneur | Co-created by: An amazing crowd of 470 practitioners from 45 countries | Designed by: Alan Smith, The Movement
“Principles guide what you do. Tactics show you how. The essence of Running Lean can be distilled into three steps:
1) Document your Plan A.
2) Identify the riskiest part of your plan.
3) Systematically test your plan.”
-Ash Maurya
“The process of creating a plan, setting milestones and delegating tasks to employees will not work with the start up because they don’t truly know what their customers want, which approaches are best and what will be sustainable.”
– Eric Ries
We will soon announce the Grokketship Community LinkedIn Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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