Are you looking for a free library of reviews, book summaries and articles for entrepreneurs, startups and small businesses (SMBs)? Then you’ve come to the right place! Read the articles and reviews below to find your growth engine. And if you’re looking to create a Business Model Canvas or Go-To-Market strategy, don’t forget to check out our Templates & Models.
Network based products like eBay, Slack, Facebook, Instagram, TikTok, YouTube, Reddit, and Airbnb face a challenge when launching. They aren’t valuable to users unless they already have a lot of other users on the platform. So, if you are trying to create a product like this, how do you get people to use your product when there are not already a meaningful number of other users?
“Nothing is more counterintuitive for a leader than saying no to a good idea, and nothing is a bigger destroyer of focus than always saying yes.”
– by Chris McChesney
“Nearly everyone in a major corporation has participated in a brainstorming session in which, without knowing the customer’s needs, they were encouraged to generate hundreds of ideas and were told that there is no such thing as a bad idea. You can probably still picture walls of Post-It notes.”
– by Anthony W. Ulwick
“Blue ocean strategy pursues differentiation and low cost simultaneously by reconstructing market boundaries…A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”
The descriptions of Product Market Fit all seemed so post hoc, so unactionable…The Product Market Fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have Product Market Fit.
“My best work happened when I had a big challenge and not quite enough time.”
― Jake Knapp, creator of the Google Ventures sprint process
Run your company. Don’t let it run you. Create a business that can thrive without you.
– By John Warrillow
How Tim went from $40,000 per year and 80 hours per week to $40,000 per MONTH and 4 hours per week.
How to Make Offers So Good People Will Feel Stupid Saying No.
– by Alex Hormozi, self-made billionaire
The legendary book “E-Myth” explores “why most small businesses don’t work and what to do about it.” This summary should be enough to convince you the book is worth the purchase price!
– by Michael E. Gerber, The World’s No. 1 Small Business Guru.
“What you need to know to succeed in a startup is not expertise in startups, what you need is expertise in your own users. Mark Zuckerberg did not succeed at Facebook because he was an expert in startups, he succeeded despite being a complete noob at startups…”
– Paul Graham
We will soon announce the Grokketship Community LinkedIn Group. This aims to be a place where Fractional CMOs or marketers considering becoming a Fractional CMO can connect and share ideas.
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