How to Build a High-Performing Marketing Stack for CMO Success
February 3, 2024
FRACTIONAL CMO: DENVER, CO
Companies like Ibotta, SendGrid, Guild Education, and Welltok have established themselves as key contributors to the region's growth and success. The city's startup ecosystem has also fostered unicorn companies such as Zayo Group and Gusto, showcasing its potential for entrepreneurial ventures.
Mile High Tech and Innovation
Denver has become an attractive destination for tech companies and innovative startups alike. For good reason. Its vibrant entrepreneurial community and investment opportunities tend to attract people with a desire for a better quality of life. With a thriving ecosystem fostering growth, Denver has been a significant hub for the technology sector. Let’s take a look at what’s been going on:
Big Brands Moving to Denver
In recent years, Denver has seen an influx of prominent companies choosing to set up shop or relocate their headquarters to the city. Examples include Ibotta, SendGrid, and Guild Education, as featured in the Denver Real Estate News. Driven by factors such as a strong workforce, lower cost of living (compared to other tech hubs), and a pro-business culture. The rise of these brands is a testimony to Denver’s ongoing reputation as a tech and innovation hotspot.
But there is more going on in Denver than the growth of giant enterprises…
Denver Startup Ecosystem
The startup ecosystem in Denver has exploded, with a number of startups receiving substantial funding rounds. In 2020 alone, Colorado startups raised over $1.3 Billion in venture capital. There is no doubt that investors are increasingly looking to Denver, too. Many startups hailing from Denver have achieved “unicorn” status (a valuation of over $1 billion). According to this article from BuiltInColorado.com, nine companies from Colorado achieved unicorn status in 2021 alone. Most were from Denver, but the city isn’t resting on it’s laurels.
Events like Denver Startup Week help foster collaboration, learning, and networking opportunities. This annual event showcases Denver’s commitment to promote innovation and startup growth, attracting thousands of attendees from various stages of entrepreneurial development.
A Sustained Rise to Prominence
So looking at this from a macro level, Denver’s rising prominence within the realm of tech and innovation can be attributed to the numerous brands moving to the area, a supportive startup ecosystem, and strong investment interest. As more companies and entrepreneurs flock to Denver, its reputation as a center for innovation will continue to grow.
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Denver’s Marketing Landscape
The Competitive Business Scene
The Mile High City is a thriving hub for businesses of all sizes. As mentioned above, an increasing number of tech startups and established companies are choosing Denver as their base. So as you can imagine, it’s competitive. So, you see the pressure’s on to get creative and craft a standout marketing game plan.
To stand out in this environment, businesses in Denver rely on various marketing tactics, including traditional methods like print ads and billboards, as well as digital marketing strategies such as search engine optimization, social media marketing, and content marketing.
Bigger picture: Denver companies are competing on a global scale. Time to up the ante!
Emerging Trends in the Marketing Industry
The marketing industry in Denver, CO is rapidly evolving to keep up with technological advancements and changing consumer preferences. Small businesses and startups need to get strategic with their limited marketing budgets.
- Data-driven marketing: Businesses now more than ever use data to guide their marketing. Denver marketers are finding it impossible to go without tools like Google Analytics and various CRM platforms these days.
- Personalization: Customized marketing messages, tailored to specific consumer preferences, are becoming the norm. Denver firms are nailing it by using data to craft tailored experiences for their customers, which is boosting engagement and conversions big time.
- Influencer marketing: As social media usage continues to grow, influencer marketing has emerged as a powerful marketing tool in Denver. Small businesses can punch above their weight with strategic influencer partnerships to reach more potential customers without breaking the bank.
With the competitive business scene and emerging trends in the marketing industry, businesses in Denver need to be proactive and adaptive to stay ahead. Smaller companies can tap into the expertise of fractional CMOs to get strategic, cost-effective marketing help. Joining forces with a Fractional CMO from Denver, businesses can unlock the necessary expertise and seasoned know-how to sail smoothly through the fast-paced twists and turns of the marketing world.
Impact of a Fractional CMO in Denver
Boosting Revenue Growth
A Fractional CMO in Denver can have a significant impact on a company’s revenue growth. By bringing on board part-time marketing gurus with unique know-how, Denver-based firms can smartly use their assets to boost their bottom line. Crafting their marketing game plans to fit their specific ambitions and requirements, they’re hitting home runs in business growth. So, these tailor-made marketing efforts lead to more folks clicking ‘buy’, ramping up profits—a must-have for any business looking to grow in the dog-eat-dog world of our local market.
Elevated Game Plan for Advertising
Implementing innovative marketing strategies is imperative for the success of any organization. With the expertise of a Fractional CMO, businesses in Denver can benefit from more informed and data-driven marketing strategies. In plain speak, these savvy marketing pros take a hard look at what your business does well and where it could do better. They also figure out where you stand in the marketplace to craft just the right mix of campaigns that’ll really get results.
Moreover, a Digital marketing consultant and Fractional CMO in Denver works closely with organizations to understand their values, enabling the development of impactful marketing strategies. They’re right in the mix with clients and team members, making sure their marketing moves are in sync with what the company stands for and genuinely resonate with its audience.
- Targeted campaigns: A Denver-based Fractional CMO creates campaigns that attract the right audience and lead to higher conversion rates.
- Resource optimization: With part-time CMOs, companies can access the right expertise without employing a full-time executive, thereby managing expenses efficiently.
- Technical know-how: Fractional CMOs in Denver provide specialized knowledge and skills to navigate complex marketing landscapes and apply the best techniques to drive growth.
The impact of a Fractional CMO in Denver should not be underestimated. With their ability to boost revenue growth and enhance marketing strategies, hiring a Fractional CMO can 10x businesses, regardless of the industry.
Services of a Denver Fractional CMO
Digital Marketing
A Denver Fractional CMO offers a wide range of digital marketing services for small and medium-sized businesses. Their game plan? To craft laser-focused campaigns that let businesses knock their objectives out of the park. Some key areas of their digital marketing expertise include:
- Email Marketing: Crafting engaging newsletters and promotional emails to drive customer engagement and conversions
- Pay-Per-Click Advertising: Managing and optimizing ad campaigns on platforms like Google Ads and Facebook Ads to generate high-quality leads
- Conversion Rate Optimization: Maximizing the effectiveness of website traffic by optimizing the user experience and calls to action
SEO and Social Media
Another crucial service provided by a Denver Fractional CMO might be Search Engine Optimization (SEO). With a strong focus on both on-page and off-page SEO, your Fractional CMO will work closely with businesses to improve their online presence and visibility on search engines like Google and Bing. Key components of SEO a Fractional CMO will audit include:
- Keyword Research and Strategy: Identifying relevant keywords and phrases that potential customers are searching for and optimizing content accordingly
- Technical SEO: Ensuring websites are fast, mobile-friendly, and properly structured for search engine crawling
- Link Building: Acquiring high-quality backlinks from reputable websites to improve search engine rankings
Social media management is often an essential part of a Fractional CMO’s service offering. Small businesses can get creative with social media marketing to connect with potential customers despite limited budgets.
Branding and Messaging
Do you need comprehensive branding and messaging that effectively communicates your company’s unique value proposition? A CMO might provide:
- Brand Strategy: Developing a clear brand identity that aligns with a company’s mission, vision, and values
- Design Guidance: Creating compelling visual assets, such as logos, marketing materials, and website design, that reflect a company’s brand identity
- Content Marketing Framework: Crafting informative and engaging content, such as blog posts, infographics, and videos, that showcase a company’s expertise and drive online engagement
For a full outline of benefits, see our article titled “What is a Fractional CMO?” For a full outline of services, you should see our article titled “Fractional CMO Services.”
Choosing a Fractional CMO in Denver
Factors to Consider
So how do you choose the right Fractional CMO? Or how do you find the right Fractional CMO Agency? Fortunately for you we wrote an entire article on it called Choosing a Fractional CMO Agency. Here are the bullets:
- Domain knowledge is far more important than location.
- Recruiting agencies are a bad place to look. Find a specialist.
- Most fractional agencies take 50% of the money. We don’t.
- Don’t believe the “collective knowledge” myth
- Evaluate the executive, not the agency
- Look for domain knowledge of your Ideal Customer Profile (ICP)
- Some experience might be universally applicable.
Example Fractional CMOs in Colorado
CMO 3: $15K mo. / 4 mo. term
- 25 years of experience with more than a decade in leadership roles.
- Ad Agency lead for $5B manufacturing, packaging, and logistics company
- $6.4M budget, staff of 22
- 3x increase in marketing qualified leads
- Synced data across 10 sales teams, Salesforce, Pardot, Eloqua
- For paper production co., increased ROI 168% and 3x ave. spend
- Experience as startup founder / small business owner
- Registered yoga teacher and certified health coach
CMO 22: $15K mo. / 4 mo. term
- Heavily awarded:
- NAHB Best Marketing Campaign and Digital Campaign leadership
- NAHB National Marketing Professional of the Year
- National MarComm Award -Best Campaign Empower Retirement
- Founder and CMO of 30 yr. marketing company. Focus on UX/CX, B2B marketing operations & sales leadership.
- CMO for regional builder. $250M to $500M in three years.
- CMO of $12M real estate company. Increased sales by over 50% in 1 year with $1M budget.
- VP of Marketing at $622M real estate company. Launched new division, managed $2M budget, sold over $500M real estate annually.
- Especially strong in real estate, home building, multi-family, SaaS, technology, Entergy, retirement and FinTech.
- Board member of 3 companies. Guest speaker in the real estate industry.
AND MANY MORE…
Ready to Book a Call?
Ready to talk about how a Fractional CMO can help your business? Click the button below and schedule a free strategy session.
Author Bio
Benjamin Arritt
Global B2B sales & marketing executive that loves a fast-paced, customer-centric, high tech entrepreneurial environment. We help 50+ fractional CFOs and 93+ fractional CMOs find more work. Hire someone who has already done what you are trying to do. Follow me on X: @grokketship
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Fractional marketing involves hiring fractional marketers, or part-time marketing professionals. This way businesses can leverage specialized expertise while reducing the costs associated with a full-time